WWF, P&G Join for Malaysia Conservation

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Wildlife is disappearing fast. According to the latest Living Planet Report from WWF, animal populations have dropped by about 73% since 1970. This shocking number shows that urgent action is needed to protect nature and animals that live in forests, rivers, and other ecosystems. One of the most endangered animals in Malaysia is the Malayan tiger, with fewer than 150 left in the wild.

These tigers are disappearing because of habitat loss, illegal hunting (poaching), and climate change. Saving the Malayan tiger helps not just the tigers but the whole environment. Forests where these tigers live also give people clean water, help prevent floods, and provide shelter to many other wild animals.

A Team Effort to Save Tigers and Forests

To save this beautiful animal and its home, WWF-Malaysia is working with partners — including big companies and local people — to protect forests in Peninsular Malaysia. One of their long-term partners is Procter & Gamble (P&G), a global company known for making household products.

P&G supported the first part of this conservation project.
Now, they are helping with Phase 2, aiming to protect over 1.5 million acres of land by 2030.
WWF and P&G have been partners for more than 15 years.

What Is the Central Forest Spine (CFS)?

The Central Forest Spine (CFS) is a large network of forests covering over 5.3 million hectares in Peninsular Malaysia. These forests are very special for many reasons:

They store carbon and release oxygen, helping fight climate change.
They are full of rivers, which provide water to people and animals.
The soil and plants help prevent erosion and control floods.
The forest is home to the Orang Asli, the Indigenous people who rely on it for food, water, and shelter.

Because this area is so complex and important, WWF created a landscape conservation program. The program uses a smart method called the WWF Living Landscape Approach, which focuses on three main goals: Protect, Produce, and Restore.

PROTECT: Keeping Forests Safe for Tigers and More

To save the Malayan tiger, WWF is building wildlife corridors — safe paths that connect parts of the forest so animals can move freely. One special type of corridor is called a land bridge, which helps animals cross roads without getting hurt.

The Government of Malaysia also supports this effort. They created a Central Forest Spine Masterplan to link major forest areas like the Titiwangsa range and Taman Negara.

This doesn’t just help tigers — it also helps Sambar deer, Asian elephants, and the Malayan sun bear.

WWF also works closely with local communities. They train forest rangers to remove traps set by hunters and collect important data to track tiger movement. These rangers are often local people who know the forest very well. Their work will guide future conservation steps for years to come.

PRODUCE: Working with Farmers for a Better Future

Another important part of the plan is to help palm oil producers use eco-friendly farming methods. Palm oil is widely grown in Malaysia, but if done carelessly, it can harm the forests.

WWF is helping farmers understand:

How to grow crops without destroying tiger habitats.
How to use the land in a smarter and more sustainable way.
How to improve their incomes while protecting nature.

P&G’s involvement shows how big businesses can play a role in conservation and climate solutions. Their support proves that companies can do well while doing good for the planet.

RESTORE: Bringing Back What Was Lost

Although not the main focus of this phase, restoring damaged forest areas is a future goal. Planting trees and bringing back healthy ecosystems will help tigers and other animals return and thrive.

Why This Matters

This conservation project is a great example of how government, companies, and communities can work together. By protecting the Malayan tiger, we also protect: