Influencers and content creators in the UAE are now adjusting to strict new rules under the country’s updated media law. This new law, which started on May 29, 2025, changes the way digital creators can work and share content online. It affects not just influencers but also media professionals, bloggers, and even those based in free zones.
What the New Media Law Says
The main goal of the new media law is to make sure that content shared in the UAE is ethical, respectful, and fact-based. It encourages responsible communication that protects cultural and social values.
However, the law also includes tough new licensing rules. Influencers must now be careful to follow all guidelines and may need special permits or licences to continue working legally. If they break the rules—even by mistake—they could face large fines.
4 Major Changes Influencers Should Know:
- Licensing is Now a Must
Anyone creating content professionally must get the proper media licence. Even creators based in free zones or working independently must comply. This includes applying through government departments like the Dubai Department of Economy and Tourism (DET). - Fear of Mistakes
Some content creators worry they might break rules by accident. UAE-based wellness influencer Mohammed Mussab said, “Even with a licence, we’re not always sure what’s allowed.” Many influencers now feel stressed about what content may or may not be acceptable. - Help from Government Authorities
Despite the strict rules, some creators have found the National Media Council helpful. Emma Brain, a media coach who planned to start a review website, was happy with how fast and easy the licence process was. “They explained everything clearly,” she said. “My Dh1,000 DET licence was approved in minutes, and I got a free media licence for three years.” - Better Processes for Businesses
Some companies see this as a good chance to improve. Wissam Mustafa, head of a media firm, said, “We’ve already changed how we sign contracts and handle campaigns. Clear rules actually help us do better work.” He welcomed the law as it brings more order and professionalism to the fast-changing content industry.
Legal Experts Say More Clarity is Needed
While the law’s aim is clear—to create more order and responsibility in online content—some legal experts believe more clarification is still needed. Layla Zahir, a Dubai-based lawyer, pointed out that there are still “grey areas” in how the law is applied, especially when it comes to cross-platform content and what counts as “media activity.”
Advice to Content Creators
Experts and creators alike advise anyone unsure about the law to ask questions directly to the authorities instead of guessing. “Don’t assume. Just ask,” Emma said. This simple step can help avoid costly mistakes.
What This Means for the Future
This is a Breaking News moment for the UAE’s digital world. The new law is likely to change how content is created and shared in the country. Many hope it will lead to a more trusted and professional space for influencers, brands, and viewers.
As this story continues to develop, stay connected for more Daily news highlights and updates on how the law is shaping the future of media in the UAE.
