In today’s daily news highlights, TikTok is testing a brand-new messaging tool called “bulletin boards.” This new feature is designed to help brands and content creators share messages directly with their followers in a simple and public way. It works very much like Instagram’s broadcast channels, which were introduced in 2023.
The feature was first noticed by social media user Christina Garnett on Threads. Soon after, TikTok confirmed to TechCrunch that the feature is now being tested.
What Are TikTok Bulletin Boards?
- Bulletin boards are a type of one-way messaging system, where only the creator can post, and followers can only react with emojis.
- These posts can include text, photos, or videos, giving creators different ways to connect with their audience.
- Followers cannot reply or post comments, which keeps the board focused and controlled by the creator.
This is similar to Instagram’s broadcast channels, where only the creator can send messages, and followers can react with emojis or answer polls (though polls aren’t yet part of TikTok’s version).
How Bulletin Boards Help Creators and Brands
TikTok’s new tool aims to make communication between creators and their followers more direct and organized. Instead of using TikTok Stories or regular posts, creators can now:
- Send important updates or news straight to their followers
- Share behind-the-scenes content
- Promote new videos, music, or events
- Highlight announcements or launches in a focused space
This feature can be very useful for musicians, influencers, sports teams, and magazines that want to keep their followers up to date without getting lost in the TikTok feed.
Who Is Testing the Feature?
Some big names are already testing the bulletin board feature on TikTok. These include:
- People Magazine – likely sharing entertainment updates and celebrity news
- Paris Saint-Germain F.C. – giving football fans direct updates
- The Jonas Brothers – possibly using it to share tour news or music releases
TikTok hasn’t said whether the feature will be rolled out to everyone or if it will stay in the test phase for now. However, based on TikTok’s history, if the tests go well, it could become a permanent part of the app.
Social Media Platforms Keep Copying Each Other
This new TikTok feature is another example of how social media apps often borrow ideas from one another. For example:
- In 2020, Instagram created Reels, copying TikTok’s short video format.
- In 2022, TikTok launched Stories, much like Instagram Stories.
- Now in 2025, TikTok is borrowing from Instagram again with bulletin boards, which are similar to broadcast channels.
These changes show that competition between apps is strong, and companies are always looking for new ways to keep users engaged.
What Might Come Next?
While TikTok’s bulletin boards are still being tested, more features could be added in the future. For example:
- Polls to get feedback from followers (as seen on Instagram)
- Link sharing for promotions
- Event countdowns or reminders
As social media continues to grow, features like bulletin boards can help brands and creators keep their followers more informed and connected in a simple, non-intrusive way.
In today’s Breaking News, TikTok is trying out bulletin boards to help creators send direct updates to fans, much like Instagram’s broadcast channels. Though still in testing, this new tool could change how fans and influencers interact on the app.
